Exporting brands: What does a foreign buyer see when they ask AI about Turkish suppliers?
We look at what a foreign buyer sees when asking AI about Turkish suppliers, and why exporters disappear from that answer.
Mehmet Semih İpek
The decision question map for corporate training and HR services
We map how decision questions in corporate training and HR services move from problem to provider, across five stages.
CFO question, CMO question: How is the same service answered differently for two decision-makers?
We look at why a CFO and a CMO asking about the same service get different shortlists, and what that means for B2B decisions.
Why does brand visibility differ between Turkish and English prompts?
We look at why AI recommends different brands to the same question in Turkish and English, and what it means for B2B brands.
Construction and building materials: What do architects and project managers ask AI?
We look at where building materials manufacturers get lost between the architect's specification question and the project manager's equivalent question.
Medical devices and health technology: AI representation in a regulated sector
We look at how medical device and health tech brands can both appear in AI answers and be represented accurately.
Industrial manufacturers: How do procurement managers ask AI about suppliers?
We look at the stage at which a procurement manager's AI questions filter a manufacturer out, and how that gap is closed.