B2B Buying Process and the Dark Funnel: How AI is Obscuring Your Decisions
The B2B dark funnel is the invisible space where companies shape their purchasing decisions on…
B2B SaaS: Where does your brand stand when buyers ask for an “alternative to X”?
We look at why “alternative to X” is the query closest to a purchase, and how local SaaS brands earn a place in its answer.
How do logistics companies get onto ChatGPT’s supplier list?
We look at how shippers ask AI for logistics providers, and why specialist firms are often missing from the list.
AI recommendations in law and consulting: How do firms build a trust signal?
We look at how law and consulting firms that can't name their clients build the trust AI recommendations rely on.
Exporting brands: What does a foreign buyer see when they ask AI about Turkish suppliers?
We look at what a foreign buyer sees when asking AI about Turkish suppliers, and why exporters disappear from that answer.
The decision question map for corporate training and HR services
We map how decision questions in corporate training and HR services move from problem to provider, across five stages.
CFO question, CMO question: How is the same service answered differently for two decision-makers?
We look at why a CFO and a CMO asking about the same service get different shortlists, and what that means for B2B decisions.
Why does brand visibility differ between Turkish and English prompts?
We look at why AI recommends different brands to the same question in Turkish and English, and what it means for B2B brands.
Construction and building materials: What do architects and project managers ask AI?
We look at where building materials manufacturers get lost between the architect's specification question and the project manager's equivalent question.
Medical devices and health technology: AI representation in a regulated sector
We look at how medical device and health tech brands can both appear in AI answers and be represented accurately.